Quick Answer
Embedded AI (native to CRM/ERP) offers the deepest data access but limited flexibility. Bolt-on AI provides flexibility but requires integration work. Platform AI offers a middle ground with structured APIs and pre-built connectors.
Disclosure
Reviews CXO is an independently operated research initiative focused on AI for enterprise sales. The publication receives financial support from a technology company active in the enterprise software sector. Sponsors do not control individual research conclusions, vendor scores, benchmark methodology, or editorial decisions.
Architecture Comparison
| Pattern | Data Access | Flexibility | Integration Effort |
|---|---|---|---|
| Embedded AI | Deep | Limited | Low |
| Bolt-on AI | Varies | High | High |
| Platform AI | Good | Moderate | Moderate |